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Meet Marcos Esteve, the Farmer Leading the Way in Sustainable Agriculture!

Marcos Esteve, a Spanish farmer, is transforming the agricultural landscape with impressive results: 

✅ Reduced fertilizer usage by 22% last year and 30% this year 
✅ Cut 86% of pesticide use 
✅ Decreased diesel consumption by 27% 
✅ Reduced CO2 emissions by 3 tons 
✅ Spent 60% less time on tasks, with 20% fewer double passes 
✅ Boosted productivity by 30%, cultivating almost 10 more hectares 
✅ Since 2016, despite lowering fertilizer use, he’s increased wheat production by 42% 

How? Digital farm management! By optimizing routes, reducing inputs where unnecessary, and leveraging data, Marcos is achieving higher productivity while slashing environmental impacts. 

🌱 What does this mean? 

– Greater sustainability 
– A smaller carbon footprint 
– Efficient use of resources 

At the PERSONA project, we help farmers like Marcos through hybrid human-AI personalized learning paths, tailored for innovation in agriculture. Our training in technical vocational skills empowers farmers to optimize their operations and embrace sustainable practices. 

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